• helped the Conservation Law Foundation develop a green-marketing plan for a new service offering around stakeholder engagement towards corporate social and environmental responsibility;
• provided content for eQuilibrium’s enterprise carbon accounting (ECA) software, which was acquired by EnerNOC in 2009;
• guided Avery Dennison in product stewardship decisions using LCA tools (one for a product that sold 40 million units in 2007!); and
• reported on best practices in employee engagement around energy efficiency for the Environmental Defense Fund.

I’ll retain this email address as a general professional networking address, so you can reach me here or at SolidWorks — my new contact details are pasted below. And of course, you can still find me on Twitter, at Babson (where I’ll continue teaching sustainable business as an adjuct professor), in Net Impact, at conferences, and generally around Boston.
 
Look me up at SustainableBrands ’10 if you’ll be there in Monterey in June — otherwise I hope to connect or reconnect with each of you soon!
 
Cheers,
Asheen

Asheen Phansey
Product Manager, Sustainability
Office: +1 978 318 5623
Cell: +1 781 530 7262
Asheen.Phansey@3ds.com
Dassault Systèmes | www.3ds.com Visit us at: www.solidworks.com
Dassault Systèmes SolidWorks Corp.- 300 Baker Avenue – CONCORD, MA 01742, USA

Workshop details:

Date:
Thursday, October 15, 2009
9:00AM – 5:00PM

Place:
Forefront Conference Center
404 Wyman Street Waltham, MA
http://www.forefrontcenter.com/

Cost:
$395 per person, light breakfast and buffet luncheon included
Student rate available

Register at:
http://sustainableinnovation.eventbrite.com/
Registration deadline is Friday, October 9 at 12:00 Noon

Contact:
Asheen@QuakingAspenLLC.com

Bringing a product from concept to customer is an interdisciplinary process that involves a wide diversity of skills: designers’ creativity, engineers’ pragmatism, operations leaders’ effectiveness, marketers’ insight. So why would you use one-size-fits-all sustainability practices?

We’ve developed a Sustainable Innovation Workshop that provides clarity to where each sustainable innovation tool fits into your job and your company.

We will train you in the tools most useful at each stage of the innovation process. You’ve probably heard of some of these sustainable innovation tools, like carbon footprinting, life cycle assessment, and green marketing.

So if you’re a professional working in a design, technical, operations, strategy, or marketing role, and are interested in—or have been tasked with—infusing more sustainability into your job and career, attend our workshop to gain exposure to these tools of sustainable innovation. Keep reading to find out what you’ll learn.

More about the Sustainable Innovation Toolkit

Here is more detail about the Sustainable Innovation Toolkit you’ll be exposed to through our workshop:

Biomimicry

Biomimicry, or nature-inspired design, provides a practical, systematic framework used for the design of products and processes using inspiration from Nature. Its principles will also help you develop a sustainable product “gold standard” against which you can compare all future design ideas.

You will learn how to apply this framework during the design process. To really get your design team’s creative juices flowing, we also offer a half-day intensive biomimicry workshop.

Life Cycle Assessment

Life cycle assessment (LCA) is the practice of quantifying a product design’s ecological impact.

You will learn how to make simple tradeoffs to improve the ecological efficiency of your products, such as: do we manufacture with sustainable materials in China, or local nonrenewables? What is the impact of changing from materials? To learn more, we also offer an LCA workshop that will let you really dig into LCA methodology.

Green Chemistry

Is there a science to choosing—and inventing anew—materials along environmental considerations? You bet! Green chemistry “unleashes the creativity and innovation of our scientists and engineers in designing and discovering the next generation of chemicals and materials… [for] increased performance and increased value while meeting all goals to protect and enhance human health and the environment” (ACS Green Chem. Inst.).

You will learn how to develop a Material Preference List for existing materials, and will learn the Twelve Principles of Green Chemistry to evaluate new materials. If you need to delve more deeply into the green beaker, leverage our relationship with Dr. John Warner of the Warner Babcock Institute for Green Chemistry.

Sustainable Operations

It takes a sustainable company to make a truly sustainable product. Do you know where the major impacts of your company’s operations lie? Performing a greenhouse gas (GHG) inventory—the formal name for a carbon footprint—reveals the most impactful areas of your operations.

You will learn how to conduct a GHG inventory, and how to use the information gained from this inventory to improve your operations. We can also work with you further to reduce your company’s total GHG footprint.

Industrial Ecology

Industrial ecology refers to a high-level understanding of a business ecosystem, and what makes that ecosystem sustainable. This covers greening upstream in your supply chain and downstream in your products’ value chains.

You will learn about the finer distinctions of the Reduce, Reuse, Recycle hierarchy (like recycling vs. downcycling), and the positive and negative financial impacts of closed-loop (cradle-to-cradle) production.

Green Marketing

Green Marketing is the ability to tell the sustainability story of a product or service believably, to one or more market segments that will be incentivized to buy your offering based on its environmental effectiveness.

You will learn about market segmentation, targeting, and positioning for a green marketing campaign; laws and ethical practices in green advertising; and future trends to watch for, such as product-level carbon footprinting. Interested in learning more? We also offer—you guessed it—an in-depth, hands-on seminar in green marketing.

Your Workshop Facilitators

Read more about Asheen Phansey and Rudy Ruggles.