Comments on: The New Era of Corporate Transparency http://quakingaspenllc.com/2009/02/23/the-new-era-of-corporate-transparency/ Sustainable Innovation Tue, 03 Nov 2009 02:25:14 +0000 hourly 1 http://wordpress.com/ By: asheen http://quakingaspenllc.com/2009/02/23/the-new-era-of-corporate-transparency/#comment-10 asheen Tue, 24 Feb 2009 16:21:07 +0000 http://quakingaspenllc.com/?p=449#comment-10 Ever the cynic, Wayne. The reason I chose to highlight Twitter as a harbinger of doom to spinmeisters everywhere is its one vital, trumping quality: it is an *opt in* system. I'll follow, let's say, @WholeFoods while I find their tweets interesting, informative and occasionally entertaining, but if they begin to spin PR my way, I can very easily choose to stop following. This forced candor is what makes Twitter a social medium writ large when it comes to ushering in a greater corporate transparency. Ever the cynic, Wayne. The reason I chose to highlight Twitter as a harbinger of doom to spinmeisters everywhere is its one vital, trumping quality: it is an *opt in* system. I’ll follow, let’s say, @WholeFoods while I find their tweets interesting, informative and occasionally entertaining, but if they begin to spin PR my way, I can very easily choose to stop following.

This forced candor is what makes Twitter a social medium writ large when it comes to ushering in a greater corporate transparency.

]]> By: Wayne Maceyka http://quakingaspenllc.com/2009/02/23/the-new-era-of-corporate-transparency/#comment-9 Wayne Maceyka Tue, 24 Feb 2009 13:39:50 +0000 http://quakingaspenllc.com/?p=449#comment-9 Asheen: Thanks for the post, interesting take on the two-way responsibility in this "system" called "the economy". I pondered this two-way dynamic this morning, wondering, "are we sold an unsustainable bill of goods or did we knowingly buy an unsustainable bill of goods?" The answer: both. As with most things, there is no binary solution, it is a systems issue. My main concern about this democratization of communication is that the spinmeisters will dive into whatever new social media outlets pop up and slowly turn them into PR outlets. I suppose the hope lies in new innovations popping up faster than they can be controlled (It's already happening). Also, from a systems perspective, as long as corporations focus on maximizing short-term shareholder returns that ignore sustainable measures, there will be no change. Again, is it the investor's or the corporation's responsibility? Both. On that note, where's my money? Asheen:

Thanks for the post, interesting take on the two-way responsibility in this “system” called “the economy”. I pondered this two-way dynamic this morning, wondering, “are we sold an unsustainable bill of goods or did we knowingly buy an unsustainable bill of goods?” The answer: both. As with most things, there is no binary solution, it is a systems issue.

My main concern about this democratization of communication is that the spinmeisters will dive into whatever new social media outlets pop up and slowly turn them into PR outlets. I suppose the hope lies in new innovations popping up faster than they can be controlled (It’s already happening).

Also, from a systems perspective, as long as corporations focus on maximizing short-term shareholder returns that ignore sustainable measures, there will be no change. Again, is it the investor’s or the corporation’s responsibility? Both.

On that note, where’s my money?

]]>